Branding

As a graphic designer, my branding approach is deeply rooted in creating distinctive identities that truly reflect a brand's essence. My process begins with thorough research to understand the brand’s goals, audience, and market landscape. This foundational insight informs my use of diverse art styles and techniques, ensuring each brand identity is not only unique but resonates deeply with its intended audience. Consistency across all brand touchpoints is crucial; it builds recognition and fosters trust. By integrating AI into my workflow, I streamline the creative process, enhancing productivity and innovation. This blend of traditional design principles, modern technology, and strategic thinking enables me to deliver compelling brand identities that stand out and make a lasting impression.

Samples

My Rodi Place , My Dosa Place

For "My Roti Place & My Dosa Place," I enhanced their branding by incorporating outline line art of Indian landscapes into their existing logo and color schemes, infusing the brand with a traditional Indian essence. This strategic addition deepened the brand’s cultural authenticity and connection to Indian cuisine, offering a unique visual identity that sets it apart in the marketplace. Emphasizing the rich cultural heritage that informs their dishes, I aimed to create a brand that resonates with customers who value authenticity.

This concept was further extended to their Instagram feed, where the traditional theme and color scheme were used to weave a narrative that highlights their culinary offerings against the backdrop of Indian cultural heritage. By curating content that showcases their roti and dosa in conjunction with cultural storytelling, the brand's social media presence became a vibrant reflection of its commitment to tradition and quality. This cohesive branding strategy bolsters "My Roti Place & My Dosa Place" by appealing to consumers drawn to traditional Indian cuisine within a contemporary dining experience.

Auto Road Tire Center

For Auto Road Tire Center, I developed their branding from the ground up, starting with a logo that encapsulates the essence of their business. The logo creatively combines imagery of a tire and a road, along with tools and the text "Auto Road Tire Center," to immediately convey their services. The color scheme, consisting of black, yellow, and gray, was chosen for its strong visual impact and relevance to the automotive industry. I further enhanced the brand identity by incorporating tire track patterns and road textures into the design. These elements not only reinforce the automotive theme but also add a dynamic and rugged texture to the overall brand aesthetic. This thoughtful integration of visuals and colors was aimed at creating a cohesive and striking brand identity that stands out in the competitive automotive service market. Through these design choices, Auto Road Tire Center's branding communicates reliability, expertise, and a strong connection to automotive culture, positioning the company as a go-to destination for tire and automotive services.

Souvlaki Emporium

In the rebranding journey for Souvlaki Emporium, a beacon of Greek culinary tradition, I infused the essence of Greece’s rich culture and heritage, alongside the inspiring story of its owners, into every design element. Recognizing the kebab as the restaurant’s signature dish, it was integrated into the logo, entwining it with famous Greek patterns to symbolize a harmonious blend of culinary artistry and tradition. This conceptual overhaul extended beyond the logo, touching every aspect of the brand from stationery to packaging to social media posts, ensuring a cohesive and resonant brand identity. My approach went beyond mere visual appeal, aiming to weave the deep roots of Greek tradition with the personal journey of Souvlaki Emporium’s proprietors, creating an authentic narrative as rich and inviting as the flavors they offer.

Protea Events

Protea Events, an event planning company specializing in weddings and corporate functions, lacked a unified brand identity despite having a logo. To address this, I crafted a cohesive brand identity that aligned with their services, using black to signify corporate events and pink for weddings. These colors were thoughtfully applied across all branding materials, including business cards and promotional content, to visually separate and highlight the company's dual expertise while maintaining a cohesive look.

Ma Maison

In rebranding Ma Maison, a restaurant serving French food, I looked closely at French culture to guide my designs. I chose to draw simple pictures by hand that show the food and spirit of the place in a friendly and real way. These drawings are more than just pretty; they tell the story of French cooking. I used them everywhere - on posters, social media, and paper items. My goal was to make a style that feels like France and welcomes people to Ma Maison, where food is a way to celebrate French traditions.

Auntie Uncle

In rebranding Auntie Uncle, I preserved the essence of their original brand, renowned for its retro flair, by embracing the existing vibrant palette of red and yellow. To infuse new life and ensure a more cohesive identity, I introduced a checker pattern and hand-made doodles. This strategic addition not only maintained the brand’s nostalgic appeal but also enriched its visual narrative, making it more engaging and personable. The checker pattern brought a touch of classic diner ambiance, while the unique doodles added a layer of warmth and uniqueness, setting Auntie Uncle apart in a crowded market. Further extending the rebranding efforts, I redesigned their social media feed to reflect these changes, ensuring uniformity across digital platforms. This comprehensive approach not only reinforced Auntie Uncle’s brand identity but also strengthened its connection with the audience, transforming it into a memorable and inviting experience that marries retro charm with a fresh, creative twist.

Fantasy kitchen

For the Fantasy Kitchen rebranding project, my goal was to refresh the brand without losing its essence. I started by enhancing the existing logo, adjusting the color scheme to a more appealing mix of purple, white, and yellow. These colors were chosen for their ability to convey warmth and creativity, bringing a new vibrancy to the brand. To ensure consistency across the brand's visual identity, I introduced a wavy pattern. This addition not only unified the look but also added a dynamic, fluid element reflecting Fantasy Kitchen's innovative culinary spirit.

Friends salon

For Friends Salon, I embarked on a branding project that aimed to establish a sophisticated and elegant identity for the brand. At the heart of this endeavor was the design of a new logo that would resonate with the salon's upscale ambiance. I chose a color palette of black, white, and gold, a combination that exudes luxury and timeless style, perfectly aligning with the salon's vision. This palette was carefully applied across all branding materials, including stationery and business cards, ensuring a consistent and cohesive brand experience. Moreover, I took the branding a step further by designing their Instagram feed, which is crucial for engaging with today's digitally savvy audience. The feed was meticulously planned to reflect the chosen color scheme and brand ethos, showcasing the salon's services, and highlighting their unique aesthetic. Through these carefully considered design choices, the branding for Friends Salon was crafted to not only attract but also retain a clientele looking for an exclusive beauty experience. This comprehensive approach has positioned Friends Salon as a beacon of elegance in the beauty industry.